You Have the Product. What Next?

 A practical session on taking a travel product from market readiness to positioning and trade engagement.

Creating a hotel stay, itinerary, destination experience, tour or travel service is only the beginning. Before investing in promotion or approaching the trade, businesses need to understand whether their offer is right for the travellers and markets they want to reach, clearly positioned and ready for buyers and agents to work with.

Join Halal Travel Network (HTN), Maximum Exposure and Gobble for a practical session exploring three connected questions:

• Is the product ready for its intended travellers and market? Hafsa Gaher, Halal Travel Network, will explore market fit, traveller requirements and delivering consistently on the promises made, including specialist insight into halal-conscious travellers.
• Is it clearly positioned and ready to promote? Sophie Ibbotson, Maximum Exposure, will cover differentiation, messaging and what makes a product suitable for meaningful marketing and media activity.
• Can the travel trade understand and sell it? Mark Young, Gobble, will examine routes to market, relevant trade relationships and the information agents and buyers need.

Through practical guidance and anonymised examples, the speakers will explore where businesses commonly waste time and budget by promoting too early, approaching the wrong contacts or promising experiences they cannot consistently deliver.

Attendees will leave with practical questions to apply privately to their own product and clearer priorities for what to do next.

The session is designed for hotels and resorts, DMCs, destinations and tourism boards, tour operators, experience providers and travel agents who create or package their own products.

We will also introduce HTN Market Partnership, a tailored programme for organisations seeking to enter or grow within halal-conscious travel through market guidance, product development, training, positioning, visibility and trade engagement.