You Have the Product. What Next?

You Have the Product. What Next? A practical session on taking a travel product from market readiness to positioning and trade engagement.

Tuesday 15 September 2026 1:00–2:00pm UK time (BST) Online

Getting a product ready for market means thinking beyond the experience itself: how it is positioned, who it is for, how it is communicated and how it gets in front of the right travel professionals.

Join Halal Travel Network (HTN) for a practical session with Hafsa Gaher, Sophie Ibbotson of Maximum Exposure and Mark Young of Gobble UK Representation, exploring three connected questions:

• Is the product ready for the travellers and markets you want to reach? Hafsa Gaher will look at market opportunities, traveller needs and how to develop an offer that is well defined and consistently delivered, including for halal-conscious travellers.
• Is it clearly positioned and ready to promote? Sophie Ibbotson will explore what makes a product stand out, how to communicate its strengths and what to have ready before investing in marketing and PR.
• Can the travel trade understand and sell it? Mark Young will explain how UK buyers assess products, what their sales teams need and how to build the right trade relationships.

You’ll leave with a clearer view of what to develop, how to present it and who to approach.

This session is for hotels and resorts, DMCs, destinations and tourism boards, tour operators, experience providers and travel agents that create or package their own products.

Your Speakers 

Hafsa Gaher
Founder & CEO - Halal Travel Network

_{Through HTN, the global business network for halal tourism, Hafsa works with destinations and travel businesses on strategy, product development, training, marketing and trade engagement.}

Sophie Ibbotson

Founder & Director - Maximum Exposure

_{Sophie advises governments, tourism boards and travel businesses on destination development, marketing and PR. Her experience spans tourism strategy, product development, training and international communications.}

Mark Young — Founder, Gobble UK Representation

_{Mark has 17 years’ experience in travel, including 11 years in product roles. His expertise covers product selection, agent training and UK trade representation for hotels, lodges, camps and DMCs.}

We’re excited to close the session by introducing HTN Market Partnership, our tailored partnership for organisations ready to build a stronger market presence in halal tourism and the mainstream market.

The session will be recorded for HTN Academy.

Questions about the webinar or HTN Market Partnership? Email hafsa@halaltravel.network.