A tailored partnership for organisations ready to build stronger market presence in halal tourism
HTN Market Partnership is designed for destinations, tourism boards, hotel groups, airlines, cruise brands, DMCs and sector partners that require a more tailored level of involvement with the Halal Travel Network.
This partnership brings together HTN membership, strategic guidance, market development, trade engagement and selected project-based services into one structured approach. It is suited to organisations that need more than standard membership and want a clearer programme of work around product development, positioning, campaigns, events, training or market entry.
Each Market Partnership is shaped around the organisation’s objectives, stage of readiness and commercial priorities.
Many businesses and destinations recognise the potential of the halal travel market, but need support turning that potential into a clear, trade-ready approach.
HTN Market Partnership provides a tailored framework for organisations that want to strengthen how they are understood, presented and connected within the halal-conscious travel sector.
This may include reviewing existing products, developing clearer messaging, preparing for trade activity, building destination or brand awareness, training internal teams, supporting campaigns, creating industry-facing content, or helping the organisation enter a new market with greater structure.
Rather than offering a fixed set of standard benefits, Market Partnership is built around agreed priorities and a clear scope of work.
HTN Market Partnership may be suitable for:
Each partnership is tailored, but may include a combination of the following:
Strategic market review: A focused review of your current offer, audience, positioning and market readiness. This helps identify where your product, destination or service already has strength and where refinement may be needed before wider trade engagement.
Product and positioning guidance: Support in shaping how your destination, property, itinerary, campaign or service is presented to halal-conscious travel trade audiences. This may include guidance on messaging, product structure, service considerations, itinerary presentation and agent-facing materials.
Training and education: Access to relevant HTN training, briefings, webinars and Academy content, with the option to develop tailored training for your team, partners or wider destination stakeholders.
Trade engagement: Inclusion in relevant HTN trade-facing activity, which may include webinars, destination briefings, selected introductions, campaigns, events, roadshows, networking sessions or buyer-facing opportunities, depending on the agreed scope.
Campaign and content support: Support with campaign planning, copywriting, editorial refinement, website content, social media direction, brochures, trade materials, newsletters, press angles and industry storytelling.
PR and media visibility: Guidance on how your organisation is positioned within the halal travel sector, including support with press releases, media messaging, thought leadership, campaign visibility and relevant industry narratives.
Events, FAM trips and roadshows: Support in shaping and delivering trade events, FAM trips, delegations, networking sessions, roadshows, workshops or destination showcases connected to halal tourism.
Market research and entry planning: Focused research and planning support for organisations entering new markets or trying to understand where their offer fits within the wider halal-conscious travel sector.
Specialist project support: Additional services may include crisis communication, continuity planning, photography, video production, stakeholder briefings, content strategy or tailored consultancy where relevant to the partnership.
Market Partnership begins with a discussion about your current objectives, challenges and priorities.
From there, HTN will recommend a suitable scope of work. This may be a short-term project, an annual partnership, a destination development programme, a campaign-led package, or a more active programme combining training, visibility, trade engagement and consultancy.
Once the scope is agreed, HTN will outline the proposed deliverables, timeline, fee structure and next steps.
Market Partnership is quoted individually because each organisation requires a different level of input, visibility, planning and delivery.
HTN Business Membership gives members access to the network, training, guidance and relevant HTN activity.
Market Partnership goes further by creating a tailored programme around a specific organisation, destination, product, campaign or commercial objective.
It is more suitable where there is a need for closer strategic input, clearer market positioning, active campaign support, trade-facing planning or project-based delivery.
Market Partnership is designed to help organisations:
HTN facilitates education, trade engagement, visibility and market development. Commercial outcomes will vary depending on product readiness, market conditions, partner engagement and wider industry factors.
Market Partnership is quoted individually. Fees depend on the scope of work, length of partnership, level of strategic input, project delivery requirements, event involvement, campaign activity and any additional services required.
Following an initial discussion, HTN will provide a tailored proposal outlining the recommended approach.
If your organisation is ready to take a more structured approach to the halal travel market, you can apply for HTN Market Partnership.
Once your application has been reviewed, the HTN team will contact you to discuss your objectives and recommend the most suitable next steps.