Uzbekistan Halal Tourism Trade Delegation 2026

Understanding Uzbekistan as a destination for Muslim travel markets

📅 25–31 March 2026 - Trade Delegation Programme & Curated Site Visits
1 April 2026 - International Halal Tourism Roadshow (Tashkent)

About the programme

Uzbekistan sits at the heart of the Silk Road, shaped over centuries by scholarship, trade, craftsmanship, and faith. For travel professionals working with halal-conscious and culturally curious travellers, it offers depth, coherence, and a strong sense of place.

The delegation includes curated site visits across Tashkent, Bukhara and Samarkand, forming the familiarisation (FAM) component of the programme and is designed to support a more informed and confident approach to selling and positioning the destination. The programme brings together destination context, professional evaluation, and trade engagement, allowing participants to understand what Uzbekistan offers, and how it works across different traveller profiles and markets.

Programme focus

Across the programme, participants will explore Uzbekistan through several lenses:

• Islamic heritage and centres of learning, and how these shape the cultural narrative of the destination
• Architecture, urban form, and heritage sites, considered in terms of routing, pacing, and visitor experience
• Everyday halal lifestyle, including dining norms, prayer access, and service expectations
• Tourism infrastructure, viewed from a practical and marketable perspective

Throughout the week, there will be space for professional discussion, comparison, and reflection, supporting clearer product decisions and more accurate client communication.

The programme culminates in a dedicated trade roadshow in Tashkent on 1 April, providing an opportunity to engage directly with local operators and explore collaboration.

Delegation Highlights

The programme engages with key reference points across Uzbekistan, including Tashkent as the contemporary capital, Bukhara as a historic centre of Islamic learning, and Samarkand as a Silk Road city shaped by trade, learning, and architecture. The focus is on how these layers translate into coherent, market-ready itineraries for halal-conscious and culturally curious travellers.

What participants will take away

• A clearer sense of destination fit - An informed understanding of which traveller profiles Uzbekistan suits best, and how to position it honestly and confidently across different markets.
• Stronger itinerary judgement - Insight into how heritage, cities, and experiences can be combined and paced in a way that feels coherent and rewarding for clients.
• Practical, first-hand assessment - The opportunity to evaluate accommodation and key sites with an eye on comfort, expectations, and communication, supporting more grounded selling.
• Trade relationships and dialogue - Access to local partners through the Tashkent roadshow on 1 April, creating space for meaningful conversations beyond the familiarisation phase.

Who this programme is for

This event is intended for travel professionals working with cultural and halal-conscious travel markets, including travel agents, tour operators, and product managers or specialists. Places are confirmed based on suitability and relevance to the programme.

Note for Media/Press: If you are media or press and are interested in taking part, please contact us directly at events@halaltravel.network with a brief outline of your work and audience.

Participation fee

A £650 participation fee applies to this event. International flights, visas, and personal expenses are not included.

Programme information

A detailed itinerary, including confirmed accommodation and inspection schedule, will be shared with confirmed participants closer to departure.

How to apply

If you would like to be considered for this programme, please complete the application form below. Ensure that you have read the information available regarding visas to Uzbekistan. It is the responsibility of all attendees to obtain a visa to enter the country.

Please ensure that you read the Terms & Conditions prior to your application.