Across the travel industry, content creators play a vital role in how destinations are seen and experienced. HTN’s Talent Management division connects values-driven storytellers with forward-thinking tourism partners; ensuring collaborations are creative, ethical, and professionally managed.
We represent a growing network of trusted creators who produce engaging, high-quality content that reflects the spirit of halal-conscious and responsible travel.
Tourism storytelling is evolving. As travel becomes more diverse and inclusive, representation behind the camera matters as much as what’s in front of it. Many Muslim, Black, and Brown creators bring depth, authenticity, and connection to their work; yet often find themselves undervalued or underrepresented in commercial campaigns. HTN’s Talent Management division helps to bridge this gap by advocating fair partnerships, transparent agreements, and professional standards that recognise the real value of creators’ contributions.
“Representation in travel isn’t just about who’s seen... it’s about who’s heard.”
Hafsa Gaher - CEO Halal Travel Network speaking at the World Travel Market 2024
By managing both sides of the collaboration — from creative briefing to campaign delivery — we help ensure outcomes that are beneficial for brands, creators, and audiences alike.
We connect you with trusted creators who understand halal-conscious and culturally sensitive audiences.
Our team manages everything from vetting and creative briefing to approvals, publication, and reporting; ensuring your brand message is delivered with care and precision.
We represent a select community of content creators whose storytelling aligns with HTN’s principles of respect, professionalism, and quality.
Our role is to handle the business side; negotiation, coordination, and client communication, so you can focus on your craft.
Every collaboration under HTN Talent Management contributes to a more balanced and inclusive representation of global travel; one that honours both culture and community.
Two clear paths, one shared purpose.
Looking to collaborate with creators who understand halal-conscious audiences? Enter your details below and our team will be in touch to explore opportunities.
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Every collaboration managed through HTN upholds a simple code: Professionalism, transparency, and respect.
We believe in partnerships that are fair, responsible, and genuinely beneficial; for the brands we represent, the creators we support, and the audiences we reach.